:: Information and Analytics ::

BUSINESS RESEARCH

Infolitics provides customized solutions to client problems. Business Research services provided by Infolitics assist clients in taking better business decisions. We, at Infolitics, utilize both secondary and primary sources to collect relevant information for our research and analysis. Infolitics team uses industry-specific databases to conduct research and provide deep and comprehensive scope to our analysis.

Business Research Services
Industry Expertise
Research Methodology

Business Research Services Top

Market Analysis

Through our secondary and primary research capabilities, Infolitics provides valuable insights about the market, keeping client requirements in mind.

This includes services such as:

Market size estimation
Identification of key players
Market trends
Industry Outlook

Country Analysis

Infolitics provides useful information and data to help clients understand new geographies and explore the opportunities available in various countries.

The service provides valuable information on:

Demographics
Key economic aspects
Political aspects
Economic analysis

Company Profiling and Competitive Benchmarking

Infolitics provides company profiling and analysis services to help clients develop an understanding of their competitor’s business model and competencies.

Competitive benchmarking services by Infolitics evaluate various aspects of the client’s operational and financial parameters with its competitors. This assessment and analysis helps clients identify their respective strengths and weaknesses.

Sourcing and Procurement Services

Globalization is making it imperative for the companies to explore foreign grounds to remain competitive in the global market. With more and more companies looking for sourcing of raw materials and other key resources from low cost destinations, such as, India and China, there lies a great opportunity for vendors to increase their exports. However, the crux lies in maintaining the expected quality levels and still be cost efficient destination. Infolitics helps foreign clients to explore sourcing possibilities from India and China. Right from the identification of sourcing targets to evaluation of vendors, Infolitics helps clients through the entire sourcing process. With our customized AHP (Analytical Hierarchy Process) technique we empower our clients in deciding upon the top vendors from the available list of options.

An overview of the Sourcing Process is illustrated in the diagram below:

Industry Expertise Top

Infolitics has conducted research in a wide-variety of fields and industry domains such as Chemicals, Pharmaceuticals, Telecommunication, Travel and Tourism, Retail/Real-Estate, Logistics, Biotechnology, Metals & Mining, Information Technology, Sourcing and others. With our in house team of experts, we bring decade of industry experience in these domains. Please get in touch with us to know more about our business research services and talk to our industry experts.

Infolitics follows cross-wired research approach providing industry expertise and domain knowledge together. An illustration of cross-wired research approach is provided below:

The above figure is an illustration. Infolitics has a wide network of research associates, consultants, academicians and alliance partners, apart from the in-house team of SME, which it uses on a frequent basis to bring in industry expertise.

Research Methodology Top

Infolitics uses the fast and cost-effective top-down approach versus the traditional bottoms-up approach. A relative comparison of the two approaches is shown below with their merits.

This top-down approach can be broken down into a four-step comprehensive research methodology incorporating client inputs and feedback at necessary milestones of a research problem.

Step 1: Understanding Client Requirements: Research starts with understanding client problem and drawing landscape of details needed.

Step 2: Secondary Research: A typical research project starts with a secondary research of requisite information as per client problem. Infolitics has subscription to industry standard (free/paid) databases which help us conduct secondary research quickly, efficiently and within the budget. The database capability helps us get most relevant and up-to-date information thereby minimizing effort spent on primary information which is both costly and time consuming to collect.

Step 3: Primary Research: Once a preliminary landscape of secondary information available is drawn Infolitics conducts primary interviews to fill data gaps, validate information, get specific insights pertaining to the research problem etc. This approach helps us conduct research in a quick and comprehensive manner covering all details as required.

Step 4: Analysis & Recommendations: Analysis, as appropriate, is done based on information collected and necessary recommendations provided after discussion with client and incorporating necessary feedback.

The above illustrates research methodology in a typical client problem. The exact approach may differ depending on the specific problem/needs of the client.